
Clinic websites and booking systems
Websites, booking engines and patient portals for private, aesthetic and specialist clinics, built around how your clinicians actually work.
Who it's for
Most clinic websites are a brochure with a booking widget bolted on. That works when every treatment is booked the same way. It stops working when some need a consultation first, some need clinical approval, and some run through a prescribing partner.
Treatments booked before anyone has checked the patient is suitable.
Online consultations and in-person sessions in separate diaries that don't respect each other.
Unpaid bookings chased by hand, or slots lost to patients who never paid.
Patient details retyped into a prescribing or pharmacy platform.
Other clinics booking your clinician's time by email and spreadsheet.
If several of those sound familiar, the booking widget is no longer the right tool.
What we build
Treatment and condition pages that explain everything a patient needs to decide, with structured data, location pages and published prices.
Several patient journeys on one diary, the rules between appointments enforced by the database, and slots held only until payment clears.
Assessment answers written straight into a regulated prescribing platform such as OxygenRX, with a suitability verdict for the clinician to review.
Patients manage their own bookings, plans and invoices; partner practices book clinic days and add their patients through their own portal.
The work
Brand work · JG Modern Menopause
For JG Modern Menopause, an online menopause clinic, we designed the brand and website around a single idea: midlife as a brighter chapter, not a sunset. The face-mark logo draws itself on the homepage and finishes with a smile, and a twig of the logo's own leaves grows down the page as you read, for turning over a new leaf.
When to buy instead
Plenty of clinics run well on an off-the-shelf booking system and a good website. If yours is one of them, we'll build the website and connect it to the tool you already use, and tell you plainly that you don't need a custom booking engine.
Worth building when different treatments need different journeys: consultation first, approval first, or prescribing through a partner.
Worth building when your diaries have rules between them that a generic tool can't enforce.
Worth building when patient details are being retyped from one system into another.
Discovery is free, so an honest answer costs you nothing either way.
How it's delivered
No charge
We learn how your business actually runs.
02
A written plan, presented, refined and agreed.
03
Built to the plan, reviewed as we go.

In their words
“Tom has an incredible ability to understand exactly what you're trying to achieve and turn your ideas into something even better than you imagined.”
Kim Armstrong
Founder · The Armstrong Clinic
FAQ
If it isn't answered here, ask us directly.
Discovery costs you nothing. Start with a conversation.
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