Farae: Boutique eCommerce Website Build
How do you build an eCommerce brand without losing what makes it feel special? That was the challenge we set ourselves with Farae.
Capturing the boutique feel at the heart of their brand.
The problem
A boutique brand about to compete with retailers a thousand times its size.
Farae was launching into a category held by names like Asos and Look Fantastic, retailers with whole departments devoted to their storefronts. The brand's advantage was that it felt personal and considered. The risk was that scaling it would sand that off.
One catalogue serving two distinct audiences, each needing to feel the site had been built for them.
Boutique character and commercial performance usually pull against each other, and most templates simply pick one.
Every extra decision at the point of purchase costs a sale, and there were plenty to remove.
Tracking, wishlists and returns are expected as standard, and none of them are standard to build well.
Whatever we built had to be run by the client afterwards, not by us.
- 01eCommerce Development
- 02Plugin Development
- 03UI / UX Design
- 04Payment Integration
- 05Performance Optimisation
- 01eCommerce Development
- 02Plugin Development
- 03UI / UX Design
- 04Payment Integration
- 05Performance Optimisation
Your Brand
In the spotlight
Start the journey
Farae’s Identity
Built around Farae’s identity, we crafted an eCommerce experience that turns brand into something you can feel, not just shop.
What changed
A boutique brand should not have to choose between feeling special and selling well.
Before
A template shaped for somebody else's catalogue
One homepage trying to serve everyone
Character or conversion, pick one
Customers writing in to ask where an order is
A build only its developer could operate
After
A storefront shaped around two audiences
Gender specific journeys from the first click
Editorial feel with the friction taken out
A tracking code applied to the order and the email sent automatically
A documented platform the client runs themselves
The outcome
Delivered with precision.
We designed and built a tailored eCommerce platform for Farae, created to translate their identity into a digital experience that feels as considered as the products.
The approach centred on balance: preserving the editorial, boutique feel of the brand while engineering a platform capable of commercial performance. From the structure of the storefront to the flow of purchase, every decision was made to reduce friction without removing character.
The result is a site that feels effortless to use, yet deliberate in every detail. A platform that maintains the integrity of the brand while supporting its growth.
Start the conversation
Let's discuss your project.
Share your goals and challenges. We'll respond within one working day.
What happens next
We'll review your message and respond within one working day.
We'll arrange a short call to understand your goals.
You'll receive a clear recommendation, not a generic proposal.
Work that
speaks for itself.
Every project is built with precision. See what we've delivered for businesses like yours.
See our other work