Case Studies
HYROX Partnership Integration & Website Enhancements
Fit Box, a leading gym group in Brighton with three locations, partnered with HYROX, the global fitness racing phenomenon, to offer specialized training and events.
Reforma Consultancy developed custom web pages, landing pages, and backend integrations to support their HYROX partnership, streamline event signups, and enhance their online presence.
Industry
Fitness & Wellness
Sports Events
Membership Services
Services
Web Development
Backend Integration
Responsive Design
Technologies
WordPress (CMS)
HTML5/CSS3
Membership Integration
Challenge
FitBox needed to align their digital presence with their new HYROX partnership while maintaining seamless integration with their existing systems. Key challenges included:
- HYROX Content Integration: Creating dynamic, engaging pages to explain HYROX and its benefits to members.
- Event Signups: Developing a landing page for their HYROX Full Simulation Practice Event with integrated signup and payment functionality.
- Website Updates: Refreshing the homepage, menus, and membership pages to reflect the new partnership and improve user experience.
- Responsive Design: Ensuring all new pages and updates were mobile-friendly and accessible across devices.
Solution
1. HYROX Partnership Pages
- Dynamic Content: Created three dedicated pages to showcase the HYROX program, including training benefits, event details, and success stories.
- Responsive Design: Ensured all pages were optimized for mobile, tablet, and desktop users.
2. HYROX Full Simulation Event Landing Page
- Event Signups: Built a landing page with integrated signup forms, allowing members to register and pay for the HYROX simulation event.
- Membership Integration: Seamlessly connected the landing page to FitBox’s existing membership and payment platform.
3. Website Enhancements
- Homepage Updates: Refreshed the homepage to highlight the HYROX partnership and drive traffic to new pages.
- Menu Restructuring: Updated navigation menus to make HYROX content easily accessible.
- Membership Page Edits: Enhanced the membership page to include HYROX-related benefits and pricing options.
4. Backend Integration
- Seamless Data Flow: Integrated new pages with FitBox’s backend systems to ensure smooth data management and reporting.
Outcome
The new web pages and updates delivered significant value for FitBox:
Increased Engagement: Members quickly embraced the HYROX program, with high signup rates for the simulation event.
Improved User Experience: Responsive design and streamlined navigation enhanced member satisfaction.
Brand Alignment: The website now fully reflects FitBox’s partnership with HYROX, strengthening their market position.
Operational Efficiency: Backend integration reduced manual work for staff, allowing them to focus on member engagement.
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