Case Studies
Custom WordPress Development for E-Commerce & Digital Platforms
RefreshWeb, based in Rotterdam, is a forward-thinking digital agency specializing in innovative web solutions. As a trusted development partner, we collaborate with their team to deliver robust and scalable WordPress solutions tailored to their clients’ needs.
Over the course of our partnership, we’ve contributed to several key projects, enhancing functionality, performance, and user experience across multiple websites.
Industry
Digital Agencies
E-Learning
E-Commerce
Services
Custom Plugin Development
E-Commerce Optimization
API Development
Technologies
WordPress (CMS)
WooCommerce
PHP/JavaScript
Challenge
RefreshWeb required advanced development support to complement their design and strategy expertise. Their projects often demanded custom functionality beyond standard WordPress and WooCommerce capabilities, including:
- Complex Product Workflows – Gift platforms needed tailored order and delivery features.
- Scalability Issues – High-traffic e-commerce sites required optimized performance and database handling.
- Custom Integrations – Third-party tools and APIs had to be seamlessly connected with WordPress.
- Content Management Limitations – Certain sites required specialized backend tools for easier updates and structured content delivery.
Solution
1. FruitGifts.nl
- Built custom WooCommerce extensions to handle unique product and delivery logic.
- Enhanced fulfillment workflows for smoother customer experience.
2. E-BallonGifts.nl
- Built custom WooCommerce extensions to handle unique product and delivery logic.
- Optimized backend tools to reduce admin workload.
3. OCW-nl
- Implemented custom content management functionality to handle educational resources.
- Created structured modules for easier content updates and improved accessibility.
Outcome
- Enhanced Functionality: Custom plugins allowed RefreshWeb’s clients to offer services that standard WordPress could not provide out of the box.
- Improved Scalability: Optimized solutions ensured stable performance even during peak sales.
- Streamlined Management: Custom backend tools simplified workflows for content and order management.
- Stronger Client Delivery: By combining RefreshWeb’s creative expertise with robust custom development, we delivered solutions that exceeded client expectations.
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