Case Studies
High-Conversion Landing Pages, Automated Email Sequences & Site-Wide Integration
Frank HR Solutions, led by HR expert Bev Collins, provides consultancy and resources to help businesses navigate people management, compliance, and workplace challenges.
To expand her client base and generate more qualified leads, Bev required a structured lead magnet funnel with professional landing pages, automated email delivery, and clear calls-to-action woven throughout her site.
Industry
Human Resources
Business Consultancy
DEI
Services
Email Automation
Lead Magnet Integration
Copy Writing
Technologies
WordPress (CMS)
Fluent CRM
PHP/JavaScript
Challenge
FrankHRSolutions wanted to increase website conversions and build a strong mailing list, but faced several limitations:
- No Lead Capture Funnel – The site lacked dedicated landing pages optimized for conversions.
- Manual Content Delivery – Lead magnets were not delivered automatically, creating delays.
- Limited Email Automation – No follow-up sequence to nurture leads after sign-up.
- Weak Site-Wide Calls-to-Action – Potential leads weren’t consistently prompted to engage.
Solution
1. Landing Page Design
- Designed and built 4 high-converting lead magnet landing pages.
- Each page included compelling headlines, benefit-driven copy, trust-building sections, GDPR-compliant forms, and strong calls-to-action.
- Aligned visual style and branding with Bev’s existing website.
2. Email Automation
- Set up a 3-part automated email sequence
3. Content Integration
- Configured site-wide CTAs across key pages and the footer to drive traffic into the funnel.
- Developed a bundled lead magnet package including:
- Onboarding Checklist
- HR Essentials Guide
- Return-to-Work Toolkit
- Top 5 HR Mistakes to Avoid
Outcome
- Lead Generation Boost: Dedicated landing pages significantly improved sign-up conversion rates.
- Automated Workflows: Lead magnet delivery and follow-up emails were fully automated, saving time and ensuring instant engagement.
- Consistent Messaging: Funnel copy aligned with Bev’s professional voice, building trust and credibility.
- Stronger Client Pipeline: The structured funnel encouraged more discovery call bookings, directly supporting new client acquisition.
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