Case Studies
Custom Website, Order Management System & Branding Suite
Cakes by Claudia, a bespoke bakery specializing in custom celebration cakes and cupcakes, needed a modern online presence to streamline orders, showcase their creations, and grow their small business.
Reforma Consultancy delivered a tailored website with interactive plugins, branding materials, and SEO tools, empowering Claudia to manage orders efficiently and attract new customers.
Industry
Food & Beverage
E-Commerce
Small Business
Services
Website Development
Plugin Development
SEO/SEM Setup
Technologies
WordPress (CMS)
PHP/JavaScript
Google Search Console
Challenge
Claudia’s previous manual process for handling cake orders via phone and email was unsustainable. Key challenges included:
- No Online Presence: Lack of a professional website to showcase her portfolio or accept orders.
- Complex Custom Orders: Customers struggled to communicate intricate design ideas for cakes and cupcakes.
- Branding Consistency: Incohesive branding across materials weakened market recognition.
- Visibility Gaps: No SEO strategy to compete locally or track website performance.
Solution
1. Custom Website with Order Management
- Interactive Cake Builder: A dynamic plugin allowing customers to design cakes by selecting flavours, tiers, fillings, and decorations, with real-time price calculation.
- Cupcake Configurator: A separate plugin for custom cupcake orders, including bulk quantities and themes.
- Order Request System: Automated form submissions with email notifications to streamline inquiry management.
2. Branding Overhaul
- Logo Integration: Cohesive branding across the website, stickers, and business cards.
- Print Materials: Professionally designed stickers for packaging and business cards with links to the website.
3. SEO & Analytics Setup
- Google Search Console: Implemented to monitor site traffic, keyword rankings, and user behaviour.
- On-Page SEO: Optimized pages and metadata to improve local search visibility.
4. User-Friendly Backend
- WordPress CMS: Easy-to-update platform for Claudia to manage content, portfolio galleries, and testimonials.
Outcome
The new system transformed Cakes by Claudia’s business operations:
First Online Order: Secured within days of launch, validating the platform’s effectiveness.
Streamlined Workflow: Automated order requests reduced manual follow-ups.
Brand Recognition: Consistent, professional branding strengthened customer trust.
Data-Driven Growth: Google Search Console provided actionable insights into customer search behaviour.
Client Feedback
“Reforma Consultancy brought my vision to life! The cake builder plugin is a game-changer—it lets customers design their dream cakes while saving me hours of back-and-forth. The website looks stunning, and the stickers add a professional touch to every order. I’m thrilled with the results!”
– Claudia, Founder, Cakes by Claudia
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