Case Studies
Tracking and Fulfilment Plugin Development
BallonGifts.nl, a leading online retailer specializing in personalized balloon gifts, needed a robust solution to automate their order tracking and customer communication processes.
Their existing system required manual intervention to send tracking emails and synchronize orders with their partner site.
Reforma Consultancy developed a custom Tracking Plugin to streamline these operations, ensuring seamless integration with WooCommerce and enhancing the customer experience.
Industry
E-commerce
Retail
B2C
Services
WooCommerce Integration
REST API Development
Legacy System Enhancement
Technologies
PHP
REST API
cURL
Challenge
BallonGifts.nl faced several challenges in managing their order tracking and customer communication:
- Manual Processes: Tracking emails were sent manually, leading to delays and potential errors.
- Order Synchronization: Orders needed to be shared with their partner & fulfilment site, but the process was cumbersome and prone to inefficiencies.
- Customer Experience: Customers were not receiving timely updates about their orders, impacting satisfaction and trust.
- Scalability: The existing system was not scalable to handle increasing order volumes during peak seasons.
BallonGifts.nl needed a solution that could automate these processes, integrate seamlessly with their WooCommerce platform, and provide real-time updates to customers.
Solution
1. REST API Integration
- Automates the process of sending orders to their partner when triggered by WooCommerce hooks or REST API calls.
- Sends tracking emails to customers with dynamic placeholders for personalized communication.
2. Email Automation
- Customizable email templates with placeholders like
{first_name},{tracking_number}, and{order_number}. - Automated email triggers based on WooCommerce order status updates.
3. WooCommerce Integration
- Listens to the WooCommerce hooks to trigger order processing and email notifications.
- Extracts order metadata and synchronizes it with their partner site and fulfillment.
4. Logging and Debugging
- Logs API calls, email sending events, and order metadata to files for debugging and auditing.
- Supports switching between test and live environments for seamless development and deployment.
Outcome
The Tracking Plugin delivered significant improvements for BallonGifts.nl:
Automated Tracking Emails: Customers now receive timely updates about their orders, enhancing satisfaction and trust.
Seamless Order Synchronization: Orders are automatically shared with ForYouGifts.nl, reducing manual effort and errors.
Improved Efficiency: The plugin streamlined operations, allowing the team to focus on core business activities.
Scalability: The solution is scalable to handle increasing order volumes, ensuring smooth operations during peak seasons.
Our solution for Ballongifts perfectly solved their challenges and we also implemented the same code on their sister site: FruitGifts.nl
Client Feedback
“Thomas is expert developer and is very fast and friendly. Thank you so much, hope we can work again”
– Kadir, Web Designer at RefreshWeb – provides services to BallonGifts.nl and FruitGifts.nl
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Related Case Studies
1. FruitGifts.Nl
Ballongifts.nl’s sister site, offering a similar service but for fruits and fruit baskets