Case Studies
Custom E-Commerce Enhancements, Membership System & Email Migration
The Influential Consultant, founded by Nick Poninski, provides expert coaching and consultancy services.
To scale his business and enhance the user experience, Nick needed significant website improvements, a streamlined e-commerce setup, and an optimized content delivery system.
We worked closely with him to develop tailored solutions that transformed his online presence, enhanced sales opportunities, and simplified content management.
Industry
Business Consultancy
E-Learning
E-Commerce
Services
Custom Plugin Development
Marketing System Migration
Content Delivery Optimization
Technologies
WordPress (CMS)
FluentCRM
PHP/JavaScript
Challenge
Nick's website had several technical limitations that restricted growth and efficiency:
- Inefficient Upselling – No automated system to suggest relevant products to customers based on their purchases.
- Outdated E-Commerce Setup – The store was running on Easy Digital Downloads (EDD), which didn't meet evolving business needs.
- Limited Email Marketing Capabilities – MailPoet lacked the advanced segmentation and automation Nick required.
- Scattered Content Delivery – No structured system to manage and deliver coaching materials, videos, and workbooks effectively.
- Membership Access Complexity – Clients struggled to find and access their purchased courses and content.
Solution
1. Custom Upsell Plugin
- Developed a tailored upsell system that dynamically suggests relevant products based on customer purchases.
- Increased order value and enhanced customer experience by offering complementary products.
2. E-Commerce Migration
- Transitioned the store from Easy Digital Downloads (EDD) to WooCommerce.
- Migrated all products seamlessly while ensuring minimal downtime.
- Optimized store performance and introduced advanced sales tracking.
3. Email System Overhaul
- Migrated from MailPoet to FluentCRM for improved automation and segmentation.
- Set up targeted email campaigns, automated client follow-ups, and lead nurturing workflows.
4. Custom Content Delivery System
- Built a PHP-based video lesson and workbook delivery page.
- Created an intuitive backend for Nick to upload and manage lessons easily.
- Implemented structured access control to ensure only paying clients can access materials.
5. Membership Area Development
- Designed a members-only portal for seamless course access.
- Improved user navigation, reducing support requests related to content access.
Outcome
Enhanced Sales Process: The custom upsell plugin boosted average order value by recommending relevant products dynamically.
Optimized E-Commerce Management: WooCommerce migration provided a more scalable and flexible store setup.
Improved Email Engagement: FluentCRM enabled Nick to run targeted email campaigns with better automation and tracking.
Seamless Content Access: The structured content delivery system improved the user experience for coaching clients.
Stronger Membership Retention: The improved members area made it easier for clients to access and engage with course materials.
Client Feedback
“Tommy is an amazing web developer. He really knows his stuff and is a great communicator. 100% recommend hiring him. You can trust him to deliver what he says he’ll deliver.”
– Nick Poninski, Founder at TheInfluentialConsultant – Marketing and Sales Consultant
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